The term USPs (Unique Selling Point) is a commonly used term in sales but Impact Training consultants report that very few businesses use their USPs OR even know their USP’s at all.
This seems strange given that your USPs when used in the sales process always increase the closing rate of the sale.
We suggest that you need at least a minimum of 10 USPs that all your team right across your business need to be clear on and use in every communication with prospective and current clients.
Here are some examples to get you started:
- We were the first to……
- We are the only supplier that…..
- Our product/service is only available in Australia through us….
Remember that USPs MUST be unique to you and you must be able to validate the statement to your market.
All the team need to be clear about your USPs and use them in all communication especially when promoting your product and/or service.
For some great ways of incorporating USPs into your sales culture call Impact Training and the National Sales Academy today to get our FREE Consultation booked – 02 9994 8033.