How much money are you wasting on marketing each month, only to have your club/studio sabotaged by under-performing managers, salespeople or personal trainers who just don’t know how to sell in today’s competitive market?

With this new program, you’ll discover how to turn timid team members into confident communicators who consistently inspire people to buy. Introducing…

‘The Ultimate Sell Without Selling Client Conversion System’

Say ‘goodbye’ to old school push selling. This revolutionary ‘Done For You Team Training System’ will help you and your team book more book appointments who show up and buy!

WATCH THIS SHORT VIDEO to find out more about how ‘The Ultimate Sell Without Selling Client Conversion System’ can grow your fitness business.



  • Are you a fitness business owner, manager, sales professional who feels frustrated by your timid salespeople and personal trainers, poor conversions, or low sales performances?
  • Are you sick and tired of training your team in phone and other skills, only to see them with low or no appointments each day?
  • Do your team members roll their eyes and or even worse, become argumentative, when you try and talk to them about their low conversion rates, high no-show stats and not achieving sales budgets – even when prospects obviously needs help?
  • Do you feel your team believe you are only talking to them about their low sales and conversion rate and poor sales results because you are only interested in making money, and are not concerned about improving client outcomes?
  • Are you sick and tired of seeing empty appointment diaries?
  • Do you wish your sales team knew exactly what to say when a people stall, or give objections, so as to avoid tedious unproductive follow-up?
  • Do you feel overwhelmed and in the dark about how to help your team create instant rapport with all prospects and members, so they feel comfortable to buy, stay and refer?
  • Do you wish you knew how the best fitness businesses in the world are training their teams to generate instant rapport, book appointments who show, and arrive wanting to buy?


Well FINALLY – here’s the solution to all of these problems!

‘The Ultimate Sell Without Selling Client Conversion System’ is an incredible, proven fitness business team sales training program that will give you the clarity, direction and peace of mind that comes from understanding EXACTLY how to get your sales managers, sales and reception team members, and personal trainers confidently making appointments who show up, developing instant rapport, and knowing how to use the communications skills that inspire people to buy effortlessly.

This program teaches you processes for step-by-step sales, telephone conversions and rapport building techniques, and face-to-face sales processes that will work today, so you can ditch the uncertainty, stress and worry that comes with not knowing how to train your team in sales without coming across too ‘salesy’!

This program has a proven track record of success, right across the glove, and has been painstakingly coordinated by one of Australia's leading Health Business Consultants, Health Professional and Marketing experts, Paul Wright. Paul is a highly accomplished physiotherapist and health business owner who has been in the trenches just like you – having previously owned six health clinics while running them from his home office and visiting each clinic for just a few hours each week or two.

The program’s co-creator is one of the world's leading communication and sales training experts, Steve Jensen. Through Steve's three key businesses – Impact Training Corporation, the National Sales Academy and My Mentor Coach – this multi-award-winning communications guru has delivered sales training to successfully double and even triple the profits of thousands of businesses throughout the world. For example, one of Steve’s many clients transformed a $65,000 per month business into an $850,000 per month powerhouse performer, within a mere 12 months.

This comprehensive team training system also includes bonus training from FIFTEEN (15) of the world's leading health and fitness business sales gurus, who each share their own secrets to making more sales.

Let's face facts – most fitness business managers, salespeople and owners are so overwhelmed and time-poor that they fail to train their teams effectively on how to convert, yet conversion skills are critical to achieve more sales. No longer can you rely on the odd team meeting (run by an equally nervous and unskilled owner), and then hope they do a good enough job that some of their team members improve their, sales, communication and sales performance. This is not a great way to run a business – although it is a guaranteed path to owner burnout, frustration, fatigue and poor work/life balance!

This program gives you and your team absolute certainty about exactly how to be more confident and effective communicators who can help people make good decisions. This alone will save hours of time and make you thousands of dollars in extra profit, as well as delivering greatly improved client experiences.

Not only that, but Paul, Steve and the FIFTEEN experts will share with you:

  • The 3 secret questions that will reduce third party objections and instantly stop the ‘I’ll need to check my diary and get back to you" conversation.
  • How to overcome ‘I can't afford it’ when trying to book appointments.
  • Why ‘old selling techniques’ no longer work, and how to use next generation/new-age compliance triggers to guarantee higher conversions.
  • The exact scripts and templates that effortlessly turn enquiries into appointments who show and arrive wanting to buy.
  • How to make your club / studio / personal training services the only obvious choice.
  • The secret to creating a great unique selling propositions your team actually believe in and are proud to share with all prospects they connect with.
  • Exactly how to make every person’s experience so memorable that they’ll want to share with their family and friends.
  • Understand exactly what to say during an initial meeting, to ensure you engage effectively and gain instant trust.
  • Discover the two major motivators of human behaviour and how they must BOTH be used during every appointment/chat, to ensure you receive permission to solve their problem.
  • Learn the key principles of creating and using your own needs analysis and how to reduce objections before they come up.
  • Learn the ALF principle and how to use it in all presentations to create authentic ‘non-salesy’ conversations.
  • The secrets of optimal body language and how to use this to develop trust and confidence.
  • How to develop your own needs analysis tool that will help you establish a client’s compelling reasons to buy, build rapport and reduce objections.
  • How and why you must create urgency to reduce objections and inspire positive decisions using the ‘big how’ principle.
  • The simple formula you can use immediately to create an experience that is unique, and confirms your product and service offers the solution your prospects need.
  • Discover how to use NLP skills that create a memorable experience for all clients.
  • Understand the world's most effective communication skills that allow you to teach and prove what you say is true, without being perceived as a ‘know it all’, which will inspire your prospects to fully engage and become excited about their action plan to create for them.
  • Learn what selling key performance indicators (KPIs) are and how to use them as a scorecard to measure the performance of your team members.
  • Learn why having a planned appointment schedule and structure is critical to your selling success.
  • How to use The Hawthorne Principle and Confirming Good Income Days formula, to dramatically increase your profits and client outcomes.

Here’s what other professionals have said about ‘The Ultimate Sell Without Selling Client Conversion System’:

"Fantastic content – highly informative with tools to use back in the business on Monday. This program will add thousands to our bottom line without us actually having to sell. Highly recommended." – Paul McLoughlin, Health Business Owner


"As a health business owner, trying to exit from the hands-on parts of the business it was great to get the exact frameworks to help the team with these challenging conversations" – Justin Mistry - Health Business Owner


"Teaching my team how to sell their valuable services is an ongoing dilemma - however this program provides the exact system to do it" – Patricia Orr, Health Business Owner


"Great actionable content, tied together a lot of concepts I have heard of but wasn't sure how to put together and implement" – Hayden Garner, Health Professional


"Steve is one of the best presenters I have ever seen in the health and fitness industry. Great content" – Andrew Rivet, Health Business Owner


"A very practical and clear sales system I can take back to the business ad put into place on Monday - can't wait to train the team" – Jemma Mulligan, Physiotherapy Business Owner


"Very impressed with the quality of the program and the professionalism and enthusiasm of the presenters" – Melissa Bant, Podiatrist

What exactly is included in ‘The Ultimate Sell Without Selling Client Conversion System’?

(a) This pack includes 6 DVDs of Steve Jensen’s live presentation at an ‘Ultimate Sell Without Selling Client Conversion’ training event, a USB of the presentations and a ‘fill in the blanks’ manual.

For your convenience, these sessions are also included in MP4 format on the USB included with the program.


Module 1. Planning Your Sales Success

In this module you and your team will learn:

  • The 4 essential business lessons you and your team need to learn, to be a success in sales and communications, in a fitness business
  • How to formulate and achieve your weekly and monthly sales and income targets
  • Why you must understand the ‘one chance mentality’ to grow your fitness business
  • Why KPIs do not motivate team performance
  • The one simple daily activity guaranteed to increase income and business performance


Module 2. How People Buy and Reducing Objections

In this module you and your team will learn:

  • The 4 triggers consumers use when making a buying decision, and the absolute Holy Grail of triggers you MUST have, to successfully inspire people to buy
  • How and why you need to use the ‘double pump’ system to increase sales
  • The 5 absolute must dos to increase sales and why leaving any of them out will dramatically reduce your sales results
  • The principle of INKing and how to use it to set yourself up as an expert
  • The simple cheat sheet to position yourself as an expert in your field
  • How to completely remove the issue of price from any discussion
  • The one word you must use to instantly develop rapport with any new client


Module 3. Making Every Call Count

In this module you and your team will learn:

  • The global issues facing fitness businesses and why your current follow-up and phone scripts are not working – assuming you even have them
  • The follow-up call system guaranteed to get a positive response from any enquiry
  • How to make your follow-up phone call so memorable your prospective members want to return your call
  • The 3 massive phone mistakes that are costing you a fortune and how to avoid them
  • The 8 types of calls and how to use these to increase profits
  • The exact scripts and templates you can use to increase your success on the telephone and increase appointments who show
  • The 6-point call checklist to make price a non-issue


Module 4. Creating a Memorable First Impression

In this module you and your team will learn:

  • Why the position of your head and hands is vital to developing rapport and gaining people’s confidence
  • How to instantly make people feel at ease and comfortable in your fitness business and with you
  • The 7 non-verbal communication secrets that instantly set you up for success as a fitness salesperson or front desk team member
  • How to shake hands with people so they have confidence in you as a professional
  • Exactly what to say when you first meet a prospect, so they instantly like and trust you
  • Where to sit and how to structure your consultation/chat to give prospects a confident feeling about you, your business and services


Module 5. How to Establish Compelling Reasons to Buy

In this module you and your team will learn:

  • How to use the ALF formula to dramatically increase the likelihood of a prospect agreeing to join
  • How to use leader questions to find out exactly what your prospect wants
  • The 2 motivators of human behaviour and how to use them to inspire a prospect to take action
  • How to use the ‘4W and the big how’ conversation to identify your prospect’s exact pain-points which you can then use to establish their compelling reasons to buy today


Module 6. Consultations, Tours and Proofing Skills That Make Closing Easier

In this module you and your team will learn:

  • How to use proofing to reduce objections and increase sales
  • The secret softeners that make closing easy and ensure your prospects agrees want to join
  • How to use tiedowns to increase bookings and appointments who arrive already wanting to join
  • The simple 5-step process to ensure prospects show up


Module 7. Inspire A Close and Make More Sales

In this module you and your team will learn:

  • How to use bordering to increase your closing by over 20%
  • The 4 stages of a the ‘big picture presentation’ and why it makes the decision to buy easy for prospects
  • The 3 types of closes and which one to use for each prospect
  • The one word you should never use when asking a client to book their sessions
  • How to use a tariff close and why this is one of the easiest and most effective conversion tools in your business


Module 8. Putting It All Together

In this module you and your team will learn:

  • The difference between allied health and fitness professionals when it comes to selling services
  • The exact KPIs and numbers you must know in your health and fitness business
  • How to use a call matrix to make sure you never miss a possible client lead, ever again
  • Why ‘talking technical’ is a recipe for disaster in most consultations, and what to say instead to make your prospects feel at ease and agree to your recommendations


How to Run a One-Minute Practice

In this fast-paced BONUS session, Paul Wright shares with you:

  • The key concept all health business MUST understand in order to free themselves from their daily and weekly grind
  • The secret Six Spreadsheet Formula (previously only available to Paul's elite one-on-one coaching clients) that will totally revolutionise the way you run your health business
  • The single most important resource that shows you instantly if a team member is not completing a protocol or procedure, and how this single resource can allow you to run your business from anywhere in the world in less than one minute a day
  • How to measure and manage your business performance in a way that lets you make highly accurate decisions about your business expenses, staff wages and profit (you’ll never again be left in the dark by your key numbers)
  • Why most health business owners are vulnerable to being ripped off by sharp advertising sales reps and how to never be fleeced again
  • How to know instantly if you’re paying too much rent or your wage payments are out of control, and what to do about it
  • Why your accountant is the last person who should be telling you how your business is performing and how to analyse your business performance correctly
  • The exact systems used by some of the world's smartest health business owners which generate an 80% rebooking rate – and all from a simple phone call. Plus, you’ll learn the million-dollar script they all use in these calls
  • The single most important marketing system you can use in your health business, which costs almost nothing and can be put into your health business in less than 5 minutes

(b) 6 Audio CDs of All Modules and Presentations

The pack includes 6 audio CDs of all modules, ideal for those who prefer to learn by listening, rather than watching and so, you can continue the learning while on the move in your car, out for a walk, or in transit.

(c) A USB Containing Bonus Training Sessions

Steve Jensen’s Extended Version of How To Close The Sale

After the live event, Steve Jensen kindly recorded TWO bonus training sessions to expand on the content presented in Module 7. How to Close the Sale. One of these bonus sessions is specifically for allied health professionals, while the other is for health and fitness professionals. While they have similar content, the examples Steve uses in each presentation are more specific to each audience.

A Secret Look Inside Paul Wright’s Private Mentor Program

As a special bonus we have also included live audio recordings from inside Paul Wright’s elite One-On-One mentor program. Two of these sessions focus on how to deliver a recommended treatment plan to a patient in a private allied health care setting, and the final session involves a detailed discussion with one of Paul’s clients about money mindset and the implications of under-servicing and under-charging in health care.

These recordings alone – when shared with your team – will pay for the full cost of this program, many times over.

(d) Bonus Sessions with FIFTEEN (15) of the World's Leading Health Business Owners and Sales Training Experts

Also contained on the USB are bonus sessions with FIFTEEN of the world’s leading health business owners and sales training experts, which were recorded specifically for exclusive inclusion in this package only – i.e. they are not available anywhere else.

IMPORTANT – Your program pack also includes:

(e) ‘Fill in the blanks’ Training Manual PLUS Other Bonus Material

To further increase the value of this program, the USB provided also contains a selection of written resources such as:

  • A ‘fill in the blanks’ course manual – to be completed as your team progresses through the program. An electronic copy of this manual is also provided on the data disc.
  • A manual with the full PowerPointslides for the live presentations – to assist your team in completing the ‘fill in the blanks’ manual.
  • A huge selection of documents, forms, scripts and templates to assist you and your team on your sales journey. Be sure to open all bonus documents so you understand the content and the depth of the resources you now have at your disposal.


If you buy the pack and within the first 30 days you and your team do not think it gives you incredible value for money or potential return on your investment, you can simply send it back for a full refund – no stress!

Just post it back to us at Impact Training Corporation, Level 14, 309 Kent Street, Sydney, NSW, 2000 and we will refund your money straight away, no drama!


‘The Ultimate Sell Without Selling Client Conversion System’ delivers massive value for money and potential return on investment. Your program package includes:

  1. 5 DVDs of Steve Jensen’s live presentations
  2. 6 Audio CDs of the live seminar
  3. DVD and MP4 versions of Paul Wright’s live “How to Run a One Minute Business” presentation
  4. MP3 and MP4 files of all sessions on both USB and data disc
  5. A USB choc full with complete PowerPoint slides, workbook, interactive manual, and other bonus MP4s, materials and resources
  6. Documents and other written resources including the ‘fill in the blanks’ course manual, provided in both ring-bound and PDF formats

That’s 12 DVD/CDs PLUS USB all packed with amazing value that will catapult your sales levels to brand new highs!

How to Get the Best Results from ‘The Ultimate Sell Without Selling Client Conversion System’

We appreciate that people learn in a variety of ways, which is why we’ve included a multitude of options to suit the different learning styles (i.e. DVD, audio CD, USB). However, in order to get the most out of the program we recommend you take the following steps – in this order:

Step 1. Take a few moments to browse over the material and familiarise yourself with the contents of the pack, including all CDs, DVDs, MP4s, MP3s, written material and the full contents on the USB.

Step 2. Print out copies of your ‘fill in the blanks’ course manual from your USB and give one to each of your team members, with strict instructions they have to use the DVD, USB or audio CDs to complete it.

Tip: The way this program is designed and provides is specifically so your current and future team members can access and complete the course. In fact, many fitness business owners give the full package to each of their team members for one week at a time, and at the end of that week, they then have to return the pack along with their completed manual.

Step 3. Once your team has completed the course manual, we recommend you schedule a time to review the completed workbook and discuss any items raised with your team members.

NOTE: This program can also be delivered as a 1-day training event for your team, simply by getting your team together in front of a DVD player or computer. Simply give each of them a printed copy of the manual to work through as the presentations play. You can stop at the appropriate sections for discussion and to complete the manual. This format ensures ‘The Ultimate Sell Without Selling Client Conversion System’ becomes an incredibly effective and cost-effective team training program.

So What Value Does the ‘Ultimate Sell Without Selling Client Conversion System’ Represent for a Health Business Owner?

If Paul and Steve were to present this 1-day training seminar live to your team, in your club or at your clinic, it would cost your business around the order of $20,000 and that’s not including travel, accommodation or other expenses. And that is for a once-off face-to-face event, which obviously isn’t accessible to your future team members.

PLUS – you’ll NEVER gather those additional 15 expert speakers at the one live event.

Should you wait for Paul and Steve to deliver another live event?

Paul and Steve have no intention of delivering this information as a live event again as the live seminar that was recorded was done so with the sole purpose of producing this package.

Considering the value of this program, which is unbelievable, it’s no surprise that the price will increase very soon.

OPTION 1 (upfront payment)

Click HERE to order your ‘Ultimate Sell Without Selling Client Conversion System’ for a one-off payment of ONLY $1497AUD (plus $30 P&H).

OPTION 2 (3 monthly payments)
Click HERE to order your ‘Ultimate Sell Without Selling Client Conversion System’ using our easy payment plan of just $532.33AUD per month for 3 months total ONLY $1597AUD (plus $30 P&H).

10 Reasons to order the ‘Ultimate Sell Without Selling Client Conversion System’ NOW!

  1. Save yourself thousands of dollars and countless hours by using Paul, Steve and the 15 experts to train your current and future team with systems and scripts that have been tried and tested over the past 20 years – remember ‘successful people spend money to save time’ and this program will save you years of work!
  2. Empower your team by letting ‘The Ultimate Sell Without Selling Client Conversion System’ teach them about the importance of communication skills, rapport building and using the right words to ensure your prospects book appointments and show up and buy more often. Never again will you be left alone to handle all the sales and team training tasks in your business.
  3. This unique program is specifically designed forfitness professionals by fellow health and fitness professionals and business owners who understand first-hand, the struggles, problems, and stress that comes with business ownership. The systems, scripts and knowledge shared by Paul, Steve and the 15 experts will help you eliminate your work-related stress so you can reclaim your life NOW!
  4. You can benefit from the presenters’ 200+ combined years of business experience and save yourself the pain and frustration that they went through to finally get to their current level of business success. Would you like the freedom to choose when and where you go to work, and still have a great income? To do this YOU MUST have a comprehensive ‘sell without selling client conversion system’ for your team.
  5. Paul, Steve and the experts’ knowledge has been gained from investing more than $100,000 in business coaching and over $200,000 in seminars, courses and training programs – so this program is a fast track to access their systems and knowledge, without having to do it the hard way.
  6. ‘The Ultimate Sell Without Selling Client Conversion System’ includes a 30-day 100% Love It Or Leave Guarantee– because we’re so confident that this pack will transform your sales levels, that if you receive it and don't think it’s for you, then simply send it back for a full refund – making it the ultimate no-brainer, risk free purchase!
  7. Team members – new and existing – all want ongoing education and training, which is why we’ve designed this program so you can use it repeatedly, as often as you need to. Plus, you can even leverage it to separate you from your competitors when it comes to attracting new applicants to work in your business.
  8. Using this team training system will enable you to FREE yourself from your business and finally enjoy the freedom that business owners deserve.
  9. Benefit from the bonus training sessions to improve other areas of your business and expand into new markets.
  10. Take advantage of the optional easy payment plan of 3 low monthly payments, which allows you to put the systems in place and increase your income before paying for the entire program.

OPTION 1 (upfront payment)

Click HERE to order your ‘Ultimate Sell Without Selling Client Conversion System’ for a one-off payment of ONLY $1497AUD (plus $30 P&H).

OPTION 2 (3 monthly payments)
Click HERE to order your ‘Ultimate Sell Without Selling Client Conversion System’ using our easy payment plan of just $532.33AUD per month for 3 months total ONLY $1597AUD (plus $30 P&H).


OPTION 1 (upfront payment)

Click HERE to order your ‘Ultimate Sell Without Selling Client Conversion System’ for a one-off payment of ONLY $1497AUD (plus $30 P&H).

OPTION 2 (3 monthly payments)
Click HERE to order your ‘Ultimate Sell Without Selling Client Conversion System’ using our easy payment plan of just $532.33AUD per month for 3 months total ONLY $1597AUD (plus $30 P&H).

© 2019 National Sales Academy (02) 9994 8033 | Level 11, Clarence Street, Sydney NSW 2000