New Age Retention Strategies - Sales Training, Sales Courses, Sales Workshops Sydney

Most fitness and leisure organisations focus on their main income source to the detriment of member experiences, variety, income and value.

The 'New Age Retention Strategies That Will Make You More Money’ training program has been separated into 8 short chapters which are easy to do that will teach you how to focus on Secondary Spend Profit Centres and experiences across a variety of services to increase income, reduce the stress of high member numbers and create enhanced value for members resulting in higher yields, increase sales and higher retention.

The training program covers:

Chapter 1

Learn how one of the future trends will be that the primary spend will become the lost leaders and secondary spend will become the major objective and in doing so members and clients will spend more and stay longer. Discover the 4 selling triggers that will make buying easier for prospects.

Chapter 2

Learn the 10 reasons to have a Secondary Spend strategy in your business and discover new KPI’s that you must know and measure to ensure you maximise your sales and yield.

Chapter 3

Learn how to create a Secondary Spend culture that drives higher sales and retention.

Chapter 4

Discover the power of pre framing and how to use this skill during a sales presentation that will increase your primary and secondary spend and learn how to introduce a tertiary spend that increases retention and yield.

Chapter 5

Learn how to create Wow experiences that inspire people to buy and reduces objections. Discover how to differentiate yourself from your competitors so prospects buy on the day and reduce lost sales.

Chapter 6

Discover how to conduct a Turbo Needs conversation that will uncover the compelling reason to buy ALL your solutions.

Chapter 7

Learn how to explain and demonstrate your Club/Studio/Products/Services that will have your prospects asking you to buy on the day. Learn how to use the GAC Strategy that makes buying your secondary spend much easier.

Chapter 8

Learn how to test the buying temperature and confirm your secondary spend before you present your prices. Update your price presentation techniques and use new closing sequences that make conversion much easier for your prospect to understand. Also discover how to drop close so you never miss a sale and reduce your follow up.




I have implemented everything that Dr J has taught me, and I’m now the National Sales Manager for one of the leading fitness companies in the country.

I first met Steve when I started out in the Fitness Industry in 2007. At the time, Steve taught me everything I knew about sales and communication. He also instilled in me the importance of continuous education and personal development, which has allowed me to continue to grow far beyond a point that I ever thought possible. The skills and knowledge that Steve imparted with me have created many opportunities for me and my career. Not only that, they’ve had a profound impact on me personally too. Steve is an amazing coach and mentor, but more importantly a great friend and a good bloke.

Kim Horner, National Sales Manager
Australian Institute of Fitness

Steve always dedicates so much time and effort to ensure he delivered exactly what I need. We had several days where we dissected all of our current processes and planned what direction the business was heading in, and its needs moving forward. There is not a day or time Steve isn’t there to support me. The training sessions were filled with so much energy and motivation! The teams had an absolute ball, took away an abundance of knowledge, and raved about it for weeks!

After our training in September, the team had a record month in October with 187 sales! And, we are tracking another record month for November!

I would highly recommend Steve to each and every business; small or large! The training and support he delivers in truly invaluable and I look forward to many more years of training to come

Mona Chebbou, State Sales Manager
Catalyst Education

The skills that I learnt from working with NSA, Impact & Steve allowed me to do what I love and become, now one of the highest paid people in my industry doing it. They have also given me the opportunity and confidence to go out on my own and create my own business. On a personal level, my relationships have never been stronger.

 There is no-one like Steve Jensen. He believes in you even when you don't believe in yourself. He pushes you to be your best, even when you think you cannot go any further. He will be gentle and respectful, though will give you a polite smashing if you need it. He genuinely cares about the outcomes you receive and ensuring you reach your goals. Just be prepared for your goal posts to move around to make you even more successful.

Veronica Morgan

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