The fact is, CONVERSION is the key to sales success, NOT more leads! So it’s a false economy if you’re paying for marketing to generate MORE leads if your conversion percentages are currently low.
In today’s highly competitive environment, you need now to have a “one chance” mindset if you want to succeed. It means you have to do it right the first time, otherwise your prospect will buy elsewhere.
Body language is an integral aspect of selling that is often untapped. Our bodies can accelerate rapport building, and rapport is a crucial step towards gaining the trust of prospects.
The National Sales Academy reported that it had great results with a company called Lexis Nexis who recently completed a training day for their sales team on the use of the DISC behaviour profiling system.
The term USPs (Unique Selling Point) is a commonly used term in sales but Impact Training consultants report that very few businesses use their USPs OR even know their USP’s at all. This seems strange given that your USPs when used in the sales process always increase the closing rate of the sale. We suggest…