Company of the Month - Bike Addiction

Tuesday 8th Jan 2008

I got started on the Sales Mastery program because I was sure there must be ways to improve the way we work with customers in the store and communicate with other staff members.

Before the Sales Mastery Program, the team and I would often miss the fine details of our customers needs through lack of attention when meeting them. Qualifying their ultimate goals and the way they wish to approach and achieve them helps them to trust and understand the very experienced staff we employ.

We have improved our relationship with our customers by really listening to their needs and interests so that we can support and service their needs better. And the best thing they return to us with more referrals, and with other colleagues, friends and family. Our referral business is very a strong part of Bike Addiction.

There is a lot of competition amongst bike stores and for us, the number one achievement following the Sales Mastery Program has been customer loyalty and repeat business. We leant to take greater care in following up our customers with a quick call to see how they are going with their new bike and how the set up is working for them.

Not only has there been an improvement in turnover and customer relationships, but because of the communication skills the National Sales Academy taught me on the Sales Mastery Program I communicate more effectively with my team, and have trained and passed on some new found knowledge to them.  Better communication skills in my staff really have made a huge difference to morale and the level of teamwork, which of course comes across to our customers.

Brad Prescott

Bike Addiction